About
Priti Tanna is a New York–based creative strategist and author who works at the intersection of storytelling, business strategy, and cultural insight. She helps media and product companies grow through content monetization, AI integration, and narrative-led strategy — blending data, emotion, and instinct to build systems that perform.
Priti has led transformation initiatives across companies like Booz Allen, MTV, NBCUniversal, and most recently, TelevisaUnivision, where she reimagined the brand’s digital content strategy to better serve and grow Hispanic streaming audiences.
As a writer, she explores themes of duality, identity, and self-worth. Her debut memoir, I Married a Coconut, reflects her commitment to personal storytelling as a tool for transformation — a thread that runs through all her work.
Beyond the boardroom and the page, Priti is a dedicated mentor and global volunteer, with past work in cross-cultural programs in Guatemala, Morocco, and India.
The voice behind the strategy
A story is only as powerful as the person who tells it.
I created, hosted and produced a podcast to explore the ideas that fuel my work — voice, identity, growth, and the stories that shape how we lead and build. This reel features conversations, interviews, and moments that reflect how I think, speak, and connect, whether on a mic, in a meeting, or on stage.
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